By and large. Apparently advertising works, but I've yet to understand why. Well, I do kind of know - it pricks the subconscious of consumer minded people. They think that they have to buy something because the advert appeals to them. Quite often, adverts hardly mention the product. This way the message bypasses conscious thought and enters straight into the subconscious, where it can become part of a person's programming. At least, that's the theory as I understand it.
So people buy things that they don't need and spend money on the useless rather than the useful.
And I apparently am some kind of freak for not being sucked in by it all. Sure, I buy things, but I buy want I want, not something that I am told to want.
This makes me wonder what is going on in the minds of habitual consumers. Nothing that they are aware about, I imagine. So we end up with the 'Unconscious Civilisation', blindly following whatever crumbs are laid out for them. We end up with a Global Financial Crisis (the biggest farce since the Depression - after all, there's still the same amount of stuff about the place - more even. All bubbles will burst eventually. Yet, our resources are still the same as they always were.)
I seem to be getting sidetracked.
Advertising per se is not the problem for me. It's the mindless hype, the dumbing down, the sheer idiocy of how a product is going to make your life one of bliss. Give me a break! Our lives start with ourselves and flow out into the world and back again. Whatever you put into it should enhance, not distract.
And herein, I think, is the issue: a little escapism is one thing, but a lifestyle based on escapism is the path to ruin. And this is the lifestyle that advertising encourages. So while the prices of new gadgets comes down, the cost of living itself rises. Money is not a good gauge of cost because the actual energy required to import something from China is higher than something locally produced, even if the monetary cost isn't.
We need a Conscious Civilisation. We need a world in which people do not use ideology or religion as an excuse for grabbing power, where we assist each other in producing a better place to live, where messed up instinctive drives do not rule the night on our streets, where we work together, where the individual has rights but so does the group.
God, all this from my distaste for advertising.
Advertising is designed to appeal to fear and greed. If we do not live in fear and do not feel greed, we are free. I think that is my point.
Here's a nice photo of a city park to end with, just because I like it.
The International Clean Energy Analysis (ICEA) gateway estimates that
the U.S. possesses 2.2 million km2 of high wind potential (Class 3-7
winds) — about 850,000 square miles of land that could yield high levels
of wind energy. This makes the U.S. something of a Saudi Arabia for
wind energy, ranked third in the world for total wind energy potential.
No, I've not forgotten this blog. But I have wondered what I can usefully bring to it that wouldn't just be re-iterating everything that's been already going around.
Yes there are social issue that need dealing with. And there are people who want to control the world, control us and mash us underfoot and destroy nature. It's that simple. I don't understand their need to do so, but it comes from a frightened ego, one they've inherited down the family lines or picked up from somewhere. Trying to oppose force with force, though, becomes a little futile.
When inner change is achieved, I believe (and hope I'm not wrong) and I mean on a mass scale, those people will have no power over us.
What is required for inner change? Not religion, not ideology, not forcing others to accept our beliefs.
We need to accept ourselves.
We can follow a few basic rules:
be kindhearted to all life - including your own,
spend a little time each day being aware of your own inner experience of that moment and remember that everyone else, including animals and I suspect plants, are also having an inner experience in relation to their worlds,
love your life, no matter what shape it is in.
These rules are not ones to be obeyed, but a way of being that is simply a basis for a better world. They are not difficult and do not demand much. But with this little, something may be achieved.